Thursday, 5 March 2015

Prof. Pat Utomi Describes Media as Agent of Nation Building, Tells People to Stop Bribing them

Pat Utomi Hints that Bribe Journalists is unethical
....says "Build Media, Build Nation" 
Claims Never to have paid a cash to solicit publication of his reports

By Okechukwu Onuegbu

Image result for pictures of prof. pat utomi Image result for pictures of prof. pat utomi
The Co- founder of Lagos Business School and Founder/CEO at Centre for Values in Leadership (CVL), Prof Patrick Okedinachi Utomi has given an illusion that there would be no nation building without the media.

Utomi , a professor of Political Economy , Management and Entrepreneurship disclosed this, while speaking on the theme “Media, Politics and Nation-building,” during the 30th Anniversary Lecture of the Anambra Broadcasting Service (ABS) to herald its Annual Media Leadership Forum at the Women Development Centre (WDC), Awka, the capital of Anambra State.

He added that media has the capacity to literally determine society’s orientation and equally administer reality to the audience, although there has been a paradigm shift indicating a movement from the hypodermic media effect theory to the perspective of opinion leaders mediating media influence  towards social action and finally to functional media influence of agenda setting.

“Since so much happens in the world, and only a few of these occurrences enter our consciousness, and a fewer still dominate our consideration, the gate keeping function of the media allows it to set the agenda in the sense therefore that the media helps us, or decides for us what is important. The media has great influence,” he averred.
 On the linkage between the media and nation-building, the 2007 Presidential candidate of the African Democratic Congress (ADC) used the Growth Drivers Framework to illustrate that in advancing the quality of policy choice, moderating contending voices in a manner that result in boundaries that become institutions, the media advances the possibilities of progress because institutions as Hernando De Sota argues in The Mystery of Capital advance the material possibilities of man.

He further called on the owners of media houses to adequately remunerate their staff, stressing that proper catering for the welfare of staff reporters and editors would go along way in putting an end to brown envelope or gratification.

The Professor, who claimed that his reports are been published by all media platforms without paying them any cash, equally told people to stop inducing the media with bribes because, according to him, gratification is unethical.

On his part, Anambra State Governor, Chief Willie Obiano declared that Nigeria’s nascent democracy would be hanging in the air if there were no robust media institutions to lend firm roots to it.

“Experience has shown that no truly accountable and democratic society can thrive without a robust media. My administration is fully aware of the growing importance of the media in a world that is essentially driven by the hunger-to-know… stimulated by the media and satisfied by the same media”, Obiano said.

The Governor also lauded the Guest Lecturer Professor Pat  Utomi, stressing that “over the years, Prof Utomi has established himself in the people’s consciousness as an important voice in national discourse”, even as he called on Ndi Anambra to embrace the new spirit of Anambra which he said has been his administration’s driving force, in the past one year.

He charged the resurgent State-owned radio and television media group to aspire
to become the Cable News Network (CNN) of South-East of Nigeria, noting that without a powerful information dissemination organ, the giant strides his administration has achieved in building a New Anambra State will not be known to Ndi Anambra and the world at large.

Obiano pointed out that while his government had invested so much in buying new equipments and retooling the processes of ABS digitalization, and pledged to embark on training and retraining of the staffers of the establishments to ensure they conform to the new trend.

On his part, the Managing Director and Chief Executive of ABS, Mr. Uche
Nworah, while extolling Governor Obiano on his relentless efforts to lifting the media to enviable height, promised to reciprocate the kind gesture with optimum service.



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